Adventure Stays
White Paper
Adventure Stays is a Lake Tahoe real estate syndicator.
They identified and capitalized on Tahoe’s new short-term rental laws that allow their unique business model
to thrive in a destination known for year-round tourism.
They sought a White Paper exploring the multi-dimensional conditions that allow for their unique business model.
The research element for the project was massive.
Here's how I researched the subject:
~Studied Adventure Stays’ financial statements and investor reports/investor portal.
~Purchased, read, and analyzed, STR, Inc. report data.
~Interviewed various administrators of the Tahoe Chamber of Commerce and several Tahoe real estate associations.
~Conducted two interviews with the CIO, founder, and president of Adventure Stays.
~Analyzed TOT (transient occupancy tax) data going back thirty years in order to understand past trends and learn how the pandemic
and the passing of Measure T had impacted Tahoe hoteliers.
~Read past and present South Lake Tahoe Tourism Improvement District newsletters to understand the implementation of the new “tourist core.”
~Read industry publications and news articles.
~Lastly, I interviewed a Tourism Improvement District board member to gain a deeper understanding of the
initiative’s intended outcomes and how they support Adventure Stays’ business model.
Being this thorough with my research allows me to put myself in the shoes of your target audience.
Understanding customer pain points is an empathy-dependent skill that requires real expertise to get right.
Adventure Stays loved the results. Jake Volin, president, founder, and CIO said, "Working with you has been a really pleasant experience. I appreciate you being so easy to work with and committed to actually making a good product.”
The White Paper was a huge success. Adventure Stays was able to raise the
$124 million needed to purchase their next Lake Tahoe Hotel Property
before the fundraising window closed.
